Using Broadcast Texting in Schools

It’s becoming a common occurrence on the news on whether teachers should allow cell phones in classrooms.  Back in the day, we just passed notes around, now kids are sending text messages while sitting next to each other.  Same philosophy, different technology.

Schools and teachers should turn this around and embrace the mobile phone era.  They can start using it to summon kids into the classroom, send reminders that homework is due, and even send out pop quiz alerts the day of.
The options are endless, but the idea is to use what the kids know best.  Mobile phones have become an extension of a teenage kid’s hand and most of what they do with them is text, not make calls, so to ignore and fight this technology will only end poorly for everyone.

Mimstr, a broadcast texting service or one can think of it as a chat room for text, is a free tool that schools can adopt to ease the communication gap between ‘old school’ and ‘new school’ ways of teaching.

It’s as easy as signing up, creating a mimstr address, or list if you will, and adding your recipients to the list.  Then, when you want to remind your students that the homework is due at 8am sharp tomorrow, send  a single message to your list address and voila, no more excuses that they forgot.

Texting can be a powerful tool used in the right way. Mimstr can be the next weapon in a teacher’s arsenal to keep close ties on the students; and even earn some respect since you’ll finally be speaking their ‘language’!

Social Networking Through Text

Everyone is on every social network site out there by now.  Everywhere you turn, you have to follow someone, somewhere for something.

That usually means you too have to create accounts on those sites, setup your profile, add pictures, make your account custom by uploading backgrounds, logos, and anything that separates you from the standard template.

Who’s got the time (besides high school or college kids)?!

What if you just wanted to talk to your group of friends on your phone, but without setting up a huge list of numbers in your address book?  You may not even have everyone you want to chat with in your phone.

The solution is mimstr.  Mimstr allows groups of any kind to chat through text.  One person has to register on the mimstr website, but once they do, everyone else can join the group just by sending a text or email with their number in the message to the new list name and voila, they are added to the list!

Once everyone is on the list, you can start ‘text chatting’, which is my term for having a chat room type of discussion through text with countless number of people.

Let’s say you are meeting a bunch of friends on a Friday night and everyone is driving separately.  So, you get stuck in traffic, so you send out a quick message, ‘Hey running late, stuck on the expressway up at 95th street’.  Now, everyone gets your message and learns two things; 1) you’ll be late, and 2). Don’t take 95th street!

Then, say someone reaches the destination first and finds out it’s closed for a private party. They can then send a message to everyone, ‘Our hangout is closed, let’s meet at the other place one block over’.  Boom! Everyone is updated and knows the new plan without making a hundred calls trying to track down where everyone else is.

Get the picture?  So, mimstr enables group texting with ease and minimal setup time.  Most of the users never have to even go online!  Once they opt-in from their phone, they’re done and send and receive messages like they would any other text to a single person.

That’s just one way in which mimstr can be used from the individual standpoint.  Stay tuned for further updates on how retailers can use it and how it’s being used today.

Mimstr vs. Twitter

It seems that only in the past few months, everyone has discovered Twitter.  It’s been around since 2006, but only has recently achieved Uber status where you can’t throw a stone without hitting someone who isn’t asking you to follow them on twitter.

Mimstr has some similarities in that it’s a marketing tool that uses text messaging and can update multiple people at the same time.  That’s about where the similarities end.

Twitter is an online micro-blog where users can elect to receive mobile updates, but its not the default. Mimstr only works through mobile updates, so users that opt-in will always get your message on their phone.

Twitter is gaining popularity because it allows people to be heard by people they normally would have no access to like celebrities, news channels and companies.  It also allows people using twitter to market themselves by being heard daily keeping themselves in the forefront of the minds of their followers.  The downside of twitter, as I see it, is that it requires anyone who wants to participate to register and create an account.

Mimstr on the other hand, doesn’t require an account by people who want to participate in digital coupons from retailers, or even if they just want to be on their friend’s ski house event update list.

Therefore, mimstr is a tool that can be used by anyone with a mobile phone that can text, but doesn’t require them to even have a computer!  Twitter not only requires users to register, create an account and have a computer, but requires a little technical savviness to update your profile page and separate it from the crowd.

So, twitter is a great communication tool to keep people updated if you have something interesting to say, but mimstr is a better way to reach out directly to people since it’s main line of communication is through texting.  Twitter’s first line of communication is the web and texting is secondary.

Plus, I’m not sure I want to follow my favorite Italian restaurant on twitter, since I don’t think that they will have much to say that will intrigue me.

Twitter is great for events like following a golf tournament where the blogger can send quick updates on a player after each shot, and it may be easier to read on a mobile browser than to get constant text messages.

Mimstr, on the other hand, is better to get updates from that Italian restaurant to tell me that I can get a free tiramisu with this text message anytime this weekend.  Now that’s intriguing!

If you want to be popular, use twitter, if you want to increase revenue, use mimstr.

Welcome to Mimstr!

Welcome to Mimstr, the new all-in-one marketing dashboard that allows users to send out broadcast mobile messages, bulk HTML emails while updating their twitter and facebook accounts all from the same interface!

The fundamental premise behind mimstr is for companies to use it to send out digital coupons to their customers that offer incentives for them to return, redeem their discount thus increasing revenue.

Mimstr differs from those other short code, auto responder services because it contains your brand name in every message it sends out.  Therefore, you can maintain your brand in every aspect of your marketing.  Short codes are usually shared and have to use keywords to identify your business, so your brand blends in with others and gets lost in the noise.

Because mimstr can be your one stop shop for your online marketing, you can reach out to your mobile savvy consumers, while blasting out to your existing email recipients, and also update your twitter account and facebook groups all at the same time without having to go to mutliple sites while maintaining your brand in every message.